Web design work for Real Dog includes vector and pixel based graphics and user interface design for: landing pages, checkout pages, main and subsections under four domains. I work alongside Business Process Engineer Turk Boortechin and COO Boss Ruby Balaram. Real Dog Box is a start-up pioneering the natural, wholistic benefits of pure, raw food for dogs, healthy lifestyles alongside animal companion, and always "Keepin' It Real".
I helped develop Real Dog's brand identity with graphic design and custom hand-drawn illustration for better user experience on website platforms. Brand style is characterized by a 2D aesthetic, Real Dog's branding colors including a green main color, and hand-made, imperfect line drawing.
Real Dog Box Treat & Chew Bag Project: for Web, Motion, and Graphic Design
Real Dog Box treat & chew bag graphic design, illustration, and branding style (checkout.real.dog). Product variations include: Heavy chew, medium chew, light chew, muscle meat, organ meat, seafood, and meatballs. Each bag developed is a transparent graphic with coordinating brand colors and optimized for icon, tile and hero image display. Graphics also used on print products.
Real Dog Box Treat and Chew Box Project: for Web and Graphic Design
Graphic design and illustration for Real Dog Box products: Treat and Chew Box, Treat Box, Chew Box, and Mini Box. Box graphics created in PSD for webpage design and developed in varying angles and formats depending on its usage. Utilized on website map thumbnails and subsections.
Feedreal Raw Food Bowl Project: for Web, Motion and Graphic Design
Feedreal by Real Dog raw food bowl graphic design, illustration and branding style (feedreal.com). Includes "Feed Real Institute" logo treatment for web display, and various raw food bowl graphics used for web design elements. Each bowl developed in PSD is illustrated with different raw food diet combinations utilizing Real Dog Box brand colors and optimized for icon and hero image display. Graphics also used on print products.
Real Dog Aykon the Dog Character Design for Web and Branding
Graphic design for Real Dog's mascot: Aykon the dog. Referenced from Turk and Ruby's beloved pet. Brand illustration style is characterized by a 2D aesthetic, minimal color pallet, and hand-drawn line drawing. Developed in varying displays, angles and formats for web display and GIF animation.